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iMedia ConnectionIn the IAB "State of the Mobile World" report, it was stated that "media companies in the U.S. are finding themselves "mobile-first" before their ad sales forces or business models are really ready for that. That is, for more and more types of digital media, more than 50 percent of media time spent now comes from mobile…"
Over the last several years, mobile has been championed as a "must have" as brands and consultants tout a mobile-first strategy (see industry articles here, here, and here). However, far too many brands jump into the mobile arena with limited understanding of ....
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